UBC integrated Transportation Research (UiTR) Laboratory, formerly known as CeTLUR, is a transportation and land use research facility at the University of British Columbia’s Okanagan (UBCO) campus. This centre is led by Dr. Mahmudur Fatmi, a transportation professor at UBCO. This research facility is dedicated to conduct innovative and inter-disciplinary research which ranges from designing surveys to collecting novel travel behavioural data and big data, to using the data to develop state-of-the-art behavioural models and urban system microsimulation tools to investigate the changes in land use and transportation choices. The findings of this research group assist in making effective transportation and land use policies and infrastructure investment decisions. The UiTR lab collaborates with scholars around the world, as well as has partnerships with the local, provincial and federal government agencies and industries.